Unfortunately, in this case, our instincts are wrong. Our instincts scream ‘no!’ as our finger hovers over the send button. Why you need to write follow up emailsĬircling back or checking in with the absence of a response sparks hesitation towards sending each follow up email. It is important to experiment a little to make sure timings work for your unique context. How long should you wait before you send a follow up email?Ībout 90% of recipients open and reply to your email on the same day that it is sent.Īlthough there is no solid rule that stands, Steli Efti, the CEO of Close proposes spacing your emails as follows:įrom the sixth email sent, follow ups should be sent on a monthly basis. Be sympathetic to your current and earlier interactions with the recipient. Wrap up the email in a way that feels natural to you. Make it easy for the recipient to respond, removing vagueness and ambiguity. Explain to the recipient why you are sending the email. Make it worthwhile for the recipient/s to open, click and respond to your email. Remind the other person why you are contacting them or how they know you. Use the below five-step process for writing a follow up email. Once you have considered the above, it is time to write your email. Ask yourself key questions such as ‘what is in it for them?’ and ‘Do I have a reason to send a followup email?’ Think about the tone you should use which is dependent on your goal and the situation.
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